Industry
Advertorial marketing
Solutions
Back office + CRM
Special feature
Email integration
Collaboration
Follow-up project right after
Many advertorials, no central process
Before the new system, creating, editing and coordinating advertorials ran through separate channels – in day-to-day work that meant friction in four places.
Scattered advertorial editing
Creation, texts and status lived in different places – a central view of each order was missing.
Unclear responsibilities
Who takes which step? Tasks had to be coordinated and followed up on again and again.
No process overview
The current status of an advertorial was not visible at a glance – follow-up questions cost time.
Media breaks via email
Communication ran separately from the actual case – information had to be merged manually.
The back-office system
Mundo Marketing wanted to digitize its advertorial processes – and had us develop a custom back-office system to do it. Tailored to the agency's own workflows instead of bending those workflows to off-the-shelf software.
The system maps the entire processing workflow: from creation through editing and status to completion. Team communication and task assignment run directly in the system – with email integration sending messages and notifications straight from it.
Advertorial workflow with status
Every order follows a clear path from creation through editing to completion – the status is visible at any time.
Task assignment & team communication
Tasks reach the right person directly, and coordination happens inside the case instead of in side channels.
Real-time process overview
All running advertorials at a glance – noticeably clearer and easier to follow for the entire team.
Email integration
Communication and notifications are sent straight from the system – no media breaks at all.
Analytics per magazine
Page views, distribution and top articles bundled in one dashboard – including Matomo integration.
A real look inside the back office: magazine analytics with page views, distribution and top articles.
From back office to sales CRM
The first project convinced Mundo Marketing so completely that the second was commissioned right afterwards: a CRM system that structures sales just as clearly as the back office structures advertorials.
“Finally a system that works exactly the way we work – not the other way around.”
The sales CRM
For the second step, Mundo Marketing had its CRM system custom-developed – sales-optimized and connected directly to the backend. Emails leave the system without switching tools, every action and status of each lead is tracked, and the entire sales process is mapped in a structured way.
What the cost of a custom CRM depends on – above all the number of integrations and the depth of the processes – and how it compares with an off-the-shelf CRM is explained in our article Having a CRM system developed: costs, benefits, break-even.
Backend integration
The CRM is connected directly to the backend – all data stays in one system.
Emails sent from the system
Sales emails are written and sent right inside the CRM – no switching to the inbox.
Lead status & action tracking
Every action and every status change of a lead is documented and traceable.
Sales-optimized pipeline view
The sales process is mapped as a clear pipeline – from first contact to close.
The results at a glance
What changed concretely in Mundo Marketing's day-to-day work:
One central system instead of scattered tools
Advertorials are created, edited and completed in one place.
Clear responsibilities
Every task has an owner – the team always knows who takes care of what.
Full process transparency
Every case is traceable with its status – no follow-up questions, no searching.
Sales and communication in one flow
From lead tracking to email, everything runs in the same system without media breaks.
Want to map similar processes? As your partner for custom software development, we guide you from the first idea to a running system – you can find an overview of all our services here.