Services at a glance

Services: software, apps, websites, shops & AI

We build custom software, apps, websites and online shops and bring AI into your processes – planned, built and maintained by one team from Unnau in the Westerwald.

What DigifyNow does – the short answer

DigifyNow is an agency for software development and AI adoption, DigifyNow GmbH, based in Unnau in the Westerwald. For small and mid-sized companies we build custom software, apps, web apps, websites and online shops, and we bring AI into everyday work: we choose tools, set them up and train the team that uses them afterwards.

A first usable version, an MVP, is usually ready after 4 to 8 weeks. We work all over Germany, usually by video; we meet in person most easily with companies in the Westerwald, Koblenz and the Siegerland. Everything starts with a free, non-binding assessment via the contact page – even if in the end an existing off-the-shelf tool fits better than a job for us.

Our core services

Six services we focus on – each one has its own page with the details.

Software development & custom software

When a process jumps between Excel lists, emails and several programs, we build a system that maps exactly this process – from CRM and customer portal to back office, connected to what you already use. How we work and when a custom solution does not pay off is described on our page on software development and custom software; one example is the back office with a sales CRM for Mundo Marketing.

Tailor-made CRM & ERP systems
Portals for customers & employees
MVP in weeks, not months
Automated routine processes

More about software development

App development

We build apps for iPhone and Android from one codebase as well as web apps that run in the browser without installation – including publication in the App Store and Play Store if you wish. How an app project works, even when we mostly meet by video, is described under having an app developed; for companies in the region there is app development in the Westerwald with meetings on site.

Publication in App Store & Play Store
Web apps in the browser – no installation
One codebase for iOS & Android
Push notifications & offline features

More about app development

Web development: websites, web apps & portals

Websites and landing pages that are meant to bring in enquiries, web apps and customer portals your team or customers work with in the browser, and connections to CRM, ERP or email tools. What is included and how working together at a distance works is described under web development for companies; the approach for nearby companies is on web app development in the Westerwald.

Clear structure focused on inquiries
SEO foundation from day one
Fast loading times, great on mobile
Maintenance & care on request

More about web development

Online shops with a custom frontend

Shopify handles orders, payments and administration, we code the frontend from scratch – instead of many recurring app and plugin subscriptions. Your team keeps working in the familiar Shopify backend. Subscriptions and several languages can be built in. Division of tasks, costs, process and limits are on the page having an online shop built.

Proven Shopify backend for orders & payments
Custom-coded frontend instead of costly plugin subscriptions
Subscription functionality built in
Multilingual – translations included

More about online shops

AI assistants & automation

An AI assistant that knows your company: company knowledge sits as a second brain in an Obsidian vault, recurring tasks such as emails, appointments, content and ads run automatically. It spots what needs doing on its own instead of waiting for instructions. How we set up the AI assistant with an Obsidian second brain is described on its own page.

Personal AI assistant for your team
Second brain: company knowledge instantly available
Automated workflows in office & sales

More about the AI assistant

AI consulting & ongoing support

We review your processes, choose suitable AI tools, introduce them and train your team – and say honestly where it does not pay off. Running systems we look after with updates, support and further development. More under AI consulting and digital support. If you want to learn AI yourself, you can join the waiting list for our AI coaching: videos in plain language, no prior knowledge needed.

Review processes & choose suitable AI tools
Introduction & training for your team
Updates, support & further development

More about AI consulting

From our app forge

From our app forge: Festino

Festino is our own party games app – built, designed and published by DigifyNow. One evening, one phone, start playing right away:

SchockenBusfahrenTruth or DareTabooCharades100 Questionsand more

Playable instantly in the browser – no installation
Available as an app on Google Play

What we learned about accounts, the review process and publishing is in the article publishing an app on the App Store and Google Play (German).

We build apps just like this for your idea, too.

Also from one source

Additional services and our own products around marketing, promotional materials and letter dispatch.

Email Marketing & Newsletters

We run newsletters, campaigns and automated flows completely done-for-you – with clear reporting on opens, clicks and revenue.

Newsletters & campaigns from one source
Reporting with numbers that matter
For cold outreach: EmailFlow OS – one video, personalised for each recipient, sent through your own Brevo account

Discover EmailFlow OS All marketing services

Graphics, Videos & Ads with AI Ad Studio

AI creatives for organic growth and paid ads on Meta, TikTok and Google – in your look, live within 72 hours.

AI graphics & videos in your brand look
Creatives for Meta, TikTok & Google Ads
22+ premium posts per month

Discover AI Ad Studio

Print & Promotional Materials

Flyers, business cards, brochures or roll-up banners: we design your promotional materials to match your digital presence.

Flyers, business cards & brochures
Roll-up banners & trade fair materials
One design for print & digital

Request a design

Automated letter dispatch with LetterFlow

With LetterFlow your letters are automatically printed, packaged and sent.

Letters automatically printed, packaged & sent
For trades, service providers and mid-sized businesses

Discover LetterFlow

3 steps to your result

No project chaos: you always know exactly where your project stands.

Idea & Analysis

In a free initial consultation we clarify goal, scope and budget – you receive a clear roadmap.

Implementation

We develop in short stages and regularly share working previews for you to try out.

Launch & Care

We go live together – and stay on board for updates, maintenance and further development if you wish.

More about how we work

Which service fits your project?

Most enquiries do not start with a service but with a situation in the business. For the most common situations, here is which service belongs to it and which article answers the first question, usually about costs or process (articles in German).

A process jumps between Excel, email and several programs

Then a system of your own that maps exactly this process often helps more than squeezing it into an off-the-shelf tool. Before we recommend it, we do the counter-calculation: the article custom software or SaaS: when your own development pays off shows the decision with a worked example. If it is about customers and sales, having a CRM system developed: costs, benefits, break-even breaks the price down into its parts and names the often underestimated cost block: connecting legacy systems; what a CRM actually is and how a CRM system is structured in a mid-sized company is explained first in what is CRM? Definition, system and example. How such a job runs from the requirements to after go-live and whether a contract for work or for services fits is described in commissioning software development: how a project runs. How the new system exchanges data with your existing programs through an interface, what happens with each request and why such integrations fail in practice is explained in what is an API? Definition, example, pitfalls. What the project costs in the end is driven less by the number of screens than by rules, exceptions, interfaces and the state of legacy data; how that becomes a reliable estimate and which costs remain after launch is described in software development cost: what drives it. The service itself is described on our page on custom software development.

You have an idea for an app

Whether it starts as an app for iPhone and Android, as a web app in the browser or first as a small prototype determines effort and duration more than any single feature. The steps up to publication and what the App Store and Google Play check beforehand are explained in developing an app: process, platform, choice of partner. What the price depends on and which costs come back every year after launch is in app development: what determines the costs. What has to happen after development until the app is published in the store is described in the article on publishing an app on the App Store. If you first want to test whether users take up the idea, start with a lean first version; see having an MVP developed: costs, duration and approach. Our offer is under app development for companies; an example of our own is Festino further down, playable in the browser and available on Google Play.

Your website brings no enquiries, or a relaunch is due

A website that is meant to bring enquiries needs a clear path to contact, short loading times on mobile and text that search engines can read without JavaScript. In a relaunch, what matters most is whether every old address points to its new address with a permanent 301 redirect; without it, visitors from search land on an error page. What we take on and when a website builder is enough is on the page having a website built. For businesses in the Westerwald that mainly want to be found in the region, the page web design in the Westerwald (German) describes how we do this from Unnau. Whether a freelancer, an agency, a site builder or a development team fits, which questions belong in the first meeting and why domain and hosting should be registered in your company's name is covered in how to find a web designer: criteria and pitfalls.

You want to sell online without many monthly plugin subscriptions

We combine Shopify for orders, payments and administration with a custom-coded frontend. Which features your own code replaces, what is better left with Shopify and when the switch pays off is described in the article Shopify with your own frontend: costs without plugin subscriptions. What Shopify itself costs, i.e. plan fee, fee per payment and extra costs for theme, apps and domain, is broken down in Shopify pricing: plans, fees and extra costs. If the shop system is still open, ecommerce platform comparison: what to check compares which platforms are worth considering, who runs them and which criteria should decide; the ways to your own online store, what drives the costs and where shop projects typically fail are described in create an online store: options, costs, pitfalls. If Shopware and Shopify are on the shortlist, Shopware vs Shopify: hosting, costs, limits compares both by hosting and running costs and describes what breaks when you migrate. How a shop project with us works is under having an online shop built.

You want to use AI in your company but do not know where to start

Then it starts with a list: which process first, with which tool and which data. We order it by how often a process occurs, whether its data is already digital, how costly a mistake would be and how the effect can be seen. How this consulting works is under AI consulting for companies. If the process is already clear and consists of a lot of free text, such as enquiries, minutes or draft offers, we build it as AI automation: the AI prepares, a person approves. Where AI agents carry weight in small and mid-sized businesses today is assessed in AI agents in mid-sized companies in 2026: what really works; fields of use, costs and the question of where the data is kept are covered in introducing an AI assistant in your company, and how company knowledge comes together in an Obsidian vault is shown in setting up Obsidian as a second brain in your company. If your team wants to try AI first on its own, without prior knowledge and in videos, there is the waiting list for our AI coaching. If the question is not only AI but which processes should become digital at all and with which tool, start with our digitalisation consulting (German).

You want more enquiries through advertising and email

We run newsletters and automated email sequences and place Google Ads campaigns on searches that show buying interest. What is included is on the page marketing for small and mid-sized companies. How we build search campaigns, maintain exclusions and measure by enquiries rather than clicks is on the page Google Ads agency (German). If selected customers should receive an addressed letter instead of seeing an ad, direct mailing for companies (German) describes how we print, pack and send promotional letters via our software LetterFlow. What AI can concretely take over in maintaining ad campaigns is shown in optimising Google and Meta ads with AI. Which marketing processes can be automated, with examples and a comparison of tools, is set out in marketing automation: tools and examples; which delivery options exist for promotional letters, what direct mail costs and which addresses you may use for it is in direct mail: delivery options, costs, examples.

AI software development: how we use AI when we build software

At DigifyNow, AI software development means two things. First, a language model drafts code, tests and database migrations, and a developer reviews every draft in the pull request before it reaches the main branch; permission and role models, payment logic and architecture are decided by a person. Second, we build AI features into your software, with a fixed format for the model's responses and human approval before consequential actions.

How the workflow runs from ticket to merge, why AI-generated code fails in practice and which questions to ask any vendor is covered in AI software development: what AI does for code.

Frequently asked questions

Answered briefly – everything else we clarify in the first call.

Which service fits my project?

We work that out in a free, non-binding assessment: you briefly describe what you have in mind, and we tell you which route fits – software, app, website, shop or AI. Even if an existing off-the-shelf tool is the better choice and there is no job for us.

What does a website or online shop roughly cost?

It depends on the scope – a compact landing page costs significantly less than a shop with subscription features. That is why there is no flat price: after the free initial consultation you receive a transparent offer for your scope.

What do the costs of software or an app depend on?

Mainly on three things: how much the first version has to do, which platform it runs on – as an app in the store, as a web app in the browser or both – and how many existing programs need to be connected. On top come running costs for hosting, maintenance and updates. That is why we do not quote a flat price but make an offer for your scope after the free assessment.

Does DigifyNow only work with companies from the Westerwald?

No. DigifyNow GmbH is based in Unnau in the Westerwald, but most projects run by video and with companies from all over Germany. Meeting in person is easiest in the Westerwald, Koblenz and the Siegerland; for everyone else a project works the same way, just with meetings on screen.

Why a Shopify backend with a custom frontend?

The Shopify backend reliably handles orders, payments and administration. We code the frontend from scratch – eliminating recurring app and plugin subscription fees and giving you full design freedom.

How quickly can we get started?

The initial consultation usually takes place within a few days. You then receive an offer and timeline – for compact projects we often start the following week.

Do you also offer just design or print?

Yes. We also create flyers, business cards, brochures or roll-up banners individually – matched to your existing brand if you wish.

Free initial consultation

Ready for your next digital step?

In a free initial consultation we work out which service really moves you forward – and the fastest way to get there.

Free initial consultation

Non-binding & transparent

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