Email marketing agency: newsletters and automations with consent
DigifyNow plans, builds and sends email marketing for small and mid-sized companies: newsletters and automated email sequences to recipients who have given their consent, with a properly configured setup for good deliverability. Google Ads, promotional letters by direct mail and content come from the same team.
Newsletters, automations and deliverability
We run newsletters and automated email sequences, such as a welcome after sign-up, reminders to existing customers or follow-ups after an enquiry. We only email recipients in Germany who have given their express prior consent, or existing customers under the conditions of Section 7(3) of the German Unfair Competition Act (UWG). We do not offer cold email outreach to recipients in Germany.
How marketing automation differs from a newsletter tool, which flows pay off for small and mid-sized businesses, how to compare tools and why such projects fail is explained in our article Marketing Automation: Tools and Examples.
- Newsletters and email sequences to recipients who have consented
- Automated flows with follow-ups, for example after sign-up or an enquiry
- Mailbox warm-up and your own sending domain for deliverability
- Personalised AI videos per recipient on request
- A/B tests of subject line and content
Why Permission-based email marketing?
Real conversations, not mass messaging
We build a highly personalised LinkedIn outreach strategy tailored precisely to your target audience. No generic messages – individual, context-driven outreach that sparks genuine conversations.
- Highly personalised outreach with individual messages
- Includes voice messages for maximum attention
- Precisely matched to your target audience & ICP
- Focus on real conversations over mass blasts
- Continuous optimisation of outreach sequences
Why LinkedIn Automated Outreach?
Campaigns for searches with purchase intent
We run Google Ads campaigns for searches that signal an interest in buying. No budget on irrelevant keywords – targeted reach for customers in your region.
Why the platforms' bidding automation only optimises the goal you give it, and which company knowledge your campaigns are missing – contribution margins, closing rates per source, exclusion criteria – is explained in our article Optimizing Google and Meta ads with AI. How we build search campaigns on Google, maintain exclusions and measure by enquiries rather than clicks is described on the page Google Ads agency (German).
- Local & regional campaigns with geo-targeting
- Evaluated by enquiries rather than reach
- Targeted reach for high-intent customers
- Optimised for conversions, not just clicks
- Transparent reporting with clear KPIs
Why Google Ads (PPC)?
Physical letters, digital precision
In a world saturated with digital ads, physical letter campaigns reach your audience where competition is minimal – the letterbox. Powered by our in-house software LetterFlow.
How a letter campaign works with us – recipients, personalised letter, dispatch via LetterFlow and evaluation – is described on the page Direct mailing for companies (German). Which delivery options exist for advertising letters and what drives their cost is compared in the article Direct Mail: Delivery Options, Costs, Examples.
- Physical letter campaigns for existing & new customers
- Delivered via our in-house software LetterFlow.de
- High attention rates thanks to low mailbox competition
- Personalised content for maximum response rates
- Tracking & success measurement for every campaign
Why Direct Mail Campaigns?
Precise data for your sales team
We research companies and contacts based on your criteria, AI-assisted using the waterfall principle: several data sources are queried one after another until an entry is complete. The lists are meant for letter campaigns and personal sales. Promotional email to recipients in Germany requires their prior consent.
- Custom lists based on your exact criteria
- AI-assisted research using the waterfall principle
- Europe-wide data availability (not just Germany)
- For letter campaigns and personal sales
Why Lead Data Research?
Premium visuals for your brand
Professional marketing graphics that put your brand in the spotlight. Optimised for social media, ads, and all digital channels.
- High-quality marketing graphics & visuals
- Perfectly optimised for social media & ads
- Fast turnaround & revision rounds
- Consistent branding across all channels
Why Content & Creative Service?
Explainer & ad videos at the highest level
We produce animated explainer videos, web and ad clips and social media content in every format – from 9:16 for Reels & TikTok to 16:9 for YouTube and landing pages. Strategically planned, cleanly animated and conversion-optimised.
Example: animated showcase video for social media
- Animated explainer videos for products, funnels & landing pages
- Social-first content: Reels, Shorts, TikTok & LinkedIn videos
- Ad creatives for Meta, Google & TikTok Ads
- Motion graphics, logo animations & brand intros
- All formats (9:16, 1:1, 4:5, 16:9) – one concept, many channels
- Scalable with our own platform AI Ad Studio
Our own marketing solutions
We use the same tools we build for our clients – developed by DigifyNow for maximum efficiency in digital marketing.
AI Ad Studio
AI graphics & videos for organic growth and ads on Meta, TikTok & co. – professional content in your branding, live within 72 hours.
- AI graphics & videos for organic + ads
- Ad creatives for Meta, TikTok & co.
- 22+ premium posts per month
EmailFlow OS
Personalised video emails for B2B prospecting: you record one video, EmailFlow OS personalises it for each recipient and sends every version through your own Brevo account and your own sending domain. Recipients in Germany only with their prior consent.
- Record one video – personalised per recipient
- Your prospect list lives in EmailFlow OS
- Sent via your own Brevo account and domain
Email marketing with DigifyNow: process, consent, deliverability
What an email marketing agency takes care of with us
We first clarify what the emails should achieve: enquiries, repeat purchases or appointments. Then we set up the sign-up through which recipients give their consent, build the sequences and templates, configure sending through your own sending domain and evaluate opens, clicks and unsubscribes. We plan newsletters, i.e. regular issues to the whole list, and automated sequences triggered by an event such as a sign-up or an enquiry, together with you.
Consent: who you may contact by email
Under Section 7(2) of the German Unfair Competition Act (UWG), advertising by email without the recipient's express prior consent is an unacceptable nuisance. Section 7(3) UWG provides an exception for existing customers: you received the address when selling goods or a service, you advertise your own similar offers, the customer has not objected and was informed of the right to object when the address was collected and in every email. That is why we build lists through a sign-up and not from purchased addresses. This paragraph is not legal advice.
Deliverability: so that emails reach the inbox
Since 1 February 2024, Google requires all senders to Gmail addresses to set up SPF or DKIM for the sending domain and to keep the spam rate below 0.3 %. Anyone sending more than 5,000 emails a day to Gmail also needs DMARC and, for marketing emails, one-click unsubscribe (Google Help, “Email sender guidelines”, read on 24.10.2026). We set up these records for your domain, warm up new mailboxes slowly and keep the list clean by making unsubscribes take effect immediately.
Reaching new customers without consent: letters and ads instead of email
If you want to approach companies that have not given their consent, another channel is the better choice. An addressed promotional letter does not require prior consent; how we print and send such letters with our software LetterFlow is described on the page direct mailing for companies (German). If you want to reach people who are already searching for your service, see the page Google Ads agency (German).
Frequently asked questions about email marketing
What does an email marketing agency do?
It plans and manages a company's email sending: sign-up and consent, newsletters, automated sequences, templates, sending through your own domain and evaluation. At DigifyNow everything comes from one team that also builds websites and software, so the sign-up form, the website and the sending fit together.
Can I send newsletters without consent?
To recipients in Germany, as a rule, no: under Section 7(2) UWG, advertising by email requires express prior consent. Existing customers are an exception under the conditions of Section 7(3) UWG, for example only for your own similar offers and with a note on the right to object in every email. Legal advice clarifies the individual case.
Does DigifyNow offer cold email outreach?
Not to recipients in Germany. For companies that have not given their consent, we use addressed promotional letters via LetterFlow or Google Ads campaigns. We send emails to recipients who have consented, or to existing customers within the scope of Section 7(3) UWG.
How do I improve the deliverability of my emails?
In three steps: the sending domain gets SPF, DKIM and DMARC, new mailboxes are warmed up slowly, and the list only contains recipients who want the emails, with an unsubscribe that takes effect immediately. Since February 2024, Google has required all senders to Gmail to use SPF or DKIM and to keep the spam rate below 0.3 %.