Tailor-made software & AI that pays off – in weeks, not months.

What we mean by custom software

It usually starts with a process that jumps between Excel lists, emails and two or three programs. We turn that into one system that maps exactly this process and connects to what you already use — accounting, shop, calendar or email. Typical examples are a back office with a CRM, a customer portal, a tool for quotes and orders or an app for field staff. For Mundo Marketing this became a dedicated back office with a sales CRM; with Festino we built our own app that runs in the browser and is published on Google Play.

We also tell you when a custom solution does not pay off: if a widely used off-the-shelf tool already covers your processes well, it is usually the cheaper choice, and then that is what we recommend.

Apps, websites, online shops and AI from the same team

Not every project is an internal system. We also build apps for iPhone, Android and the browser, websites, web apps and customer portals and online shops with a custom frontend on Shopify. Where knowledge and routine work are scattered across the team, we set up an AI assistant with an Obsidian second brain. If AI is to take work off your company, it starts with AI consulting for companies; recurring, text-heavy workflows we build as AI automation with approval by your team (German), and with AI training for employees (German) your team learns to use the tools safely itself. To reach your customers, we run email marketing with newsletters and automations, and with our software LetterFlow we send addressed promotional letters by direct mail (German). What each service includes and who it is meant for is collected on the page services from DigifyNow.

What lies behind these services is described in our articles from project work: which AI agents hold up in mid-sized companies and how to get started sensibly is in AI agents in mid-sized companies: what works; where an AI assistant helps and what it costs to run, in introducing an AI assistant in your company; how to store company knowledge so that people and AI can work with it, in Obsidian as a second brain in your company. Why company knowledge from your CRM and knowledge base makes Google and Meta campaigns better than the platforms' automation alone is explained in optimizing Google and Meta ads with AI; which accounts, reviews and common reasons for rejection lie between a finished app and the App Store, in publishing an app on the App Store.

Which AI tools businesses use day to day, how to choose them and where they fall short is compared in AI tools for business: selection and limits.

If the platform for an online shop is still open, ecommerce platform comparison: what to check sorts out which platforms are worth considering and who runs them. With two platforms on the shortlist, Shopware vs Shopify: hosting, costs, limits and WooCommerce vs Shopify: how SMBs should choose compare costs, fit and what breaks when you switch; the ways to your own store and why store projects fail are described in create an online store: options, costs, pitfalls.

How a software project works with us

It starts with a free, non-binding assessment: you describe your project, and we tell you honestly whether and how it can be done and roughly what it will cost. Then we agree on what the first version has to do and deliberately leave everything else out.

This first usable version — the MVP — is usually ready after four to eight weeks. During that time you see the current state every week and decide with us. After launch we take care of operation and further development, or we hand the software over to your team and train them.

Cost, process and selection: what you can read up on beforehand

What a project costs depends on its scope — that is why every quote is preceded by the free assessment. If you want to get an idea beforehand, our articles describe the cost drivers: what the cost of a custom CRM is made up of and when it pays off against an off-the-shelf CRM is in having a CRM system developed: cost, benefit, break-even; what a first, lean version costs and how long it takes, in having an MVP developed: cost, duration and approach.

Whether custom software pays off at all is checked with a worked example in custom software or SaaS: when building your own pays off. For online shops on Shopify, Shopify with a custom frontend shows which app subscriptions your own code replaces and which should stay.

What the cost of custom software depends on – features with their special cases, interfaces, migrating old data and running the system after launch – and whether a fixed price or time and materials fits is explained in software development cost: what drives it.

What the price of an app depends on and which running costs follow the launch is covered in app development cost: what drives the price. How a commission works, what you prepare as the client and whether a contract for work or a service contract fits is explained in software development process: what to expect; the same for apps, including the choice of platform and the requirements of the App Store and Google Play, in app development: process, platform, partner.

Software development agency in the Westerwald — and across Germany

DigifyNow is a software development agency based in Unnau in the Westerwald: DigifyNow GmbH develops custom software, web apps and apps for small and mid-sized companies, with a fixed team that accompanies your project from the first conversation to day-to-day operation. For companies in the Westerwald, Koblenz and the Siegerland we also come by for workshops and meetings; on request, even the first meeting takes place at your business. What that looks like for an app is described on the page app development in the Westerwald; how we review your processes and advise you beforehand, on the page digital consulting in the Westerwald; websites for businesses in the region, on the page web design in the Westerwald. Projects in other regions are handled via video call — the process is the same, and you also have a fixed contact person.